Fashion Revolution 2017

Fashion Revolution week begins in a month.

 

"Fashion Revolution Week is our #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013.

We use this week to encourage millions of people to ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain."

 

(For more information see website: http://fashionrevolution.org/)

 

I thought long and hard about how to mark Fashion Revolution this year. I want to encourage people, who maybe don't usually think too much about where their clothes come from, to have a look at how and why they buy clothes. What do they expect from a manufacturer? What makes them choose one brand over another? Do they ever think about who made them?

 

But I find that lecturing people or making them feel guilty never changes anything, at best people ignore you or get defensive, at worst it makes them want to do the opposite. Or at least that's how I usually react to being told not to do something!

 

Inspired by EcoAge's #30Wears campaign, I have asked 30 wonderful women to tell me about an item of clothing they love and have worn at least 30 times. My aim is to reach out and open a dialogue with women about their shopping habits. Hopefully by having a chat rather than a confrontation I can better understand what influences our habits and through that, learn how to change them.

 

We chatted about what they look for in clothes, how much they expect to spend on garments, what they know about the industry, what they would like to see change, what would make them more likely to shop conscientiously and lots more. To see what they had to say check in every day from tomorrow until the start of Fashion Revolution Week on 24th April. 

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